This week I sat down with Charlotte, from Charlotte London, to help her out with a series of blog posts she is writing on starting a fashion business. She interviewed me about Tech Packs, sampling and manufacturing, among other things, as part 3 of her series.
Here is a little taste of the interview
Thank you so much for having us! First of all, what is your first and best tip for anyone who wants to start a fashion brand? This series is all about building a business, so any advice for any inspiring entrepreneurs?
Hi Charlotte. Well all successful businesses, whether they realize it or not, work on the system I teach in my Bootcamp. 3 C’s- Core Values; Customer Profile and Consistency. So my first tip is to be clear about why you’re building your business. Who you’re building it for, and how you are going to maintain consistency.
Consistency is the tricky one to implement and often the one people forget about. So start by defining what your core brand values are and how you plan to stick to them throughout the production process and beyond.
When building a brand every decision feeds into the next decision and then back to the first. No brand decision works in isolation. Since production is quite a large part of your process, make sure that your final product, does in fact, resonate with your initial brand message and keep this in mind throughout the production process.
If you want to read the rest of this interview, then head on over to Charlotte London, by clicking the link below.