5 THINGS THAT WILL MAKE SURE YOU’RE NOT ONE OF THE 98% OF NEW FASHION BUSINESSES THAT FAIL!

With the increase of programs like ‘Project Catwalk’ and various others that offer prizes for winners, more and more people are considering starting their own fashion brand or online shop. These are great for creating enthusiasm and inspiring people but the problem with these programs is that they only show a process that they have createdRead more ⟶

LOVE VIDEOS? THEN ASK YOUR QUESTIONS AT 5 MINUTE FASHION BRAND

When it comes to fashion brands, social media is essential to speak to your customers and find an audience that love your products. I’m always talking about developing relationships with customers and finding out who they are and what they are about, to gain a better relationship and therefore more sales. Serving your customer and providingRead more ⟶

THE MANY MARKET LEVELS OF FASHION BRANDS

Regardless of where you sell your products, you’ll need to decide on a market level for your brand. This will influence the materials you choose, price of the product and the choice you make in your range selection. VALUE MARKET Primark, Wallmart. Any company that places itself in the Value Market will rely on hugeRead more ⟶

CUSTOMER PROFILES [VIDEO]

A little while ago we presented a seminar on Customer profiles, what they are and why they are so important to your new business startup. Every fashion business and new fashion brand should have one because they really are key to your business plans, and if done properly, they will help to make sure youRead more ⟶

WHY CROWD FUNDING DOESN’T WORK FOR FASHION!

Crowd funding, sometimes called crowd sourcing, is a way to finance new projects. It allows you to post your idea on a website where people can find it and donate money to the project if they like what they see. The person posting the project details the procedure and states the amount of money needed to get the ideaRead more ⟶

DRESSMAKING IS NOT RETAIL STANDARD

I was having an interesting conversation last week with someone looking to start-up a new fashion brand. They had no background in fashion or retail, which is quite common and actually not as big a problem as many people imagine. To get started, they chose to learn how to make clothes by going to dressmaking classes.Read more ⟶

CUSTOMER PROFILES: WHY YOU SHOULD DO THIS BEFORE ANYTHING ELSE!

Your entire business, whether it’s in fashion or in general product retail, hinges on the design of your product. You would think then that product design should be the most important part of your business? WRONG! For example, you might have an amazing product with the most incredible fabric, materials or trims, ethical workforce, and a money-saving orRead more ⟶

HOW TO NAME YOUR BRAND

Your name is the first contact people with have with your brand. It will conjure a vision in your customer’s head and that vision will only be successful if it’s the same as what your brand stands for. So before you start writing down words or your name in different fonts, you need to define yourRead more ⟶

CRAFT: THE FUTURE OF FASHION

In the last few years, the world of fashion has changed. Large corporations and multinational brands no longer dominate. Because of the West’s economic fall, people are tightening their belts and paying more attention to how much items cost. They’re also demanding better designed products that are made to last. This has led to manyRead more ⟶

WHY OVERNIGHT SUCCESS ISN’T A GOOD THING.

Most people assume that being an overnight success is a good thing. The press and media follow your every move. There are interviews, pictures and your brand gets promoted by bloggers and famous fashion magazines. Sounds great doesn’t it. But what about the day after? What happens when the next ‘big thing’ is getting all of the attention and peopleRead more ⟶