With the increase of programs like ‘Project Catwalk’ and various others that offer prizes for winners, more and more people are considering starting their own fashion brand or online shop. These are great for creating enthusiasm and inspiring people but the problem with these programs is that they only show a process that they have createdRead more ⟶
Category: Business Set Up
THE MOST IMPORTANT THINGS I NEED TO DO, WHEN STARTING MY CLOTHING LINE
This week I had a question from Lisa in New York. She’s a solopreneur and wants to know what the essential things are to start a fashion brand. “What are the most important things to do when starting a fashion brand” For more video’s and answers to your own questions or problems, don’t forget toRead more ⟶
Start a Business Series Part III: With Vicky of Fashion Services HK
This week I sat down with Charlotte, from Charlotte London, to help her out with a series of blog posts she is writing on starting a fashion business. She interviewed me about Tech Packs, sampling and manufacturing, among other things, as part 3 of her series. Here is a little taste of the interview ThankRead more ⟶
5 THINGS EVERY POTENTIAL LUXURY BRAND SHOULD KNOW
So you’re thinking about starting a fashion brand or clothing line. You’re looking at business models and think that luxury is the way forward. Is it because you can design clothes with beautiful fabrics and trims? Maybe you like the idea of fame and being on the front cover of Vogue? Maybe you just think its smart business. HigherRead more ⟶
LOVE VIDEOS? THEN ASK YOUR QUESTIONS AT 5 MINUTE FASHION BRAND
When it comes to fashion brands, social media is essential to speak to your customers and find an audience that love your products. I’m always talking about developing relationships with customers and finding out who they are and what they are about, to gain a better relationship and therefore more sales. Serving your customer and providingRead more ⟶
FASHION TRADE SHOWS. ARE THEY WORTH IT?
As a designer in my early years and a brand builder over the last 15 years, I’ve visited many trade shows in my time. I’ve sourced fabrics, yarns, manufacturers, even a client or two, during my casual chats and of course, trend prediction. They were always bustling with the most important people in fashion retailRead more ⟶
FASHION BRANDS ARE UNNECESSARY…IDENTITY IS ESSENTIAL
All fashion brands are completely frivolous. They’re pointless and unnecessary. So why do people buy clothes from them? If you want to make sure you are essential to your customers, then read on. In this post I’m going to explain why you’re fashion brand is unnecessary. Why that doesn’t affect your sales and potential toRead more ⟶
THE MANY MARKET LEVELS OF FASHION BRANDS
Regardless of where you sell your products, you’ll need to decide on a market level for your brand. This will influence the materials you choose, price of the product and the choice you make in your range selection. VALUE MARKET Primark, Wallmart. Any company that places itself in the Value Market will rely on hugeRead more ⟶
CUSTOMER PROFILES [VIDEO]
A little while ago we presented a seminar on Customer profiles, what they are and why they are so important to your new business startup. Every fashion business and new fashion brand should have one because they really are key to your business plans, and if done properly, they will help to make sure youRead more ⟶
WHY CROWD FUNDING DOESN’T WORK FOR FASHION!
Crowd funding, sometimes called crowd sourcing, is a way to finance new projects. It allows you to post your idea on a website where people can find it and donate money to the project if they like what they see. The person posting the project details the procedure and states the amount of money needed to get the ideaRead more ⟶
DRESSMAKING IS NOT RETAIL STANDARD
I was having an interesting conversation last week with someone looking to start-up a new fashion brand. They had no background in fashion or retail, which is quite common and actually not as big a problem as many people imagine. To get started, they chose to learn how to make clothes by going to dressmaking classes.Read more ⟶
CUSTOMER PROFILES: WHY YOU SHOULD DO THIS BEFORE ANYTHING ELSE!
Your entire business, whether it’s in fashion or in general product retail, hinges on the design of your product. You would think then that product design should be the most important part of your business? WRONG! For example, you might have an amazing product with the most incredible fabric, materials or trims, ethical workforce, and a money-saving orRead more ⟶
HOW TO NAME YOUR BRAND
Your name is the first contact people with have with your brand. It will conjure a vision in your customer’s head and that vision will only be successful if it’s the same as what your brand stands for. So before you start writing down words or your name in different fonts, you need to define yourRead more ⟶
CRAFT: THE FUTURE OF FASHION
In the last few years, the world of fashion has changed. Large corporations and multinational brands no longer dominate. Because of the West’s economic fall, people are tightening their belts and paying more attention to how much items cost. They’re also demanding better designed products that are made to last. This has led to manyRead more ⟶
WHY OVERNIGHT SUCCESS ISN’T A GOOD THING.
Most people assume that being an overnight success is a good thing. The press and media follow your every move. There are interviews, pictures and your brand gets promoted by bloggers and famous fashion magazines. Sounds great doesn’t it. But what about the day after? What happens when the next ‘big thing’ is getting all of the attention and peopleRead more ⟶