5 THINGS EVERY POTENTIAL LUXURY BRAND SHOULD KNOW

So you’re thinking about starting a fashion brand or clothing line. You’re looking at business models and think that luxury is the way forward. Is it because you can design clothes with beautiful fabrics and trims? Maybe you like the idea of fame and being on the front cover of Vogue? Maybe you just think its smart business. HigherRead more ⟶

LOVE VIDEOS? THEN ASK YOUR QUESTIONS AT 5 MINUTE FASHION BRAND

When it comes to fashion brands, social media is essential to speak to your customers and find an audience that love your products. I’m always talking about developing relationships with customers and finding out who they are and what they are about, to gain a better relationship and therefore more sales. Serving your customer and providingRead more ⟶

FASHION TRADE SHOWS. ARE THEY WORTH IT?

As a designer in my early years and a brand builder over the last 15 years, I’ve visited many trade shows in my time. I’ve sourced fabrics, yarns, manufacturers, even a client or two, during my casual chats and of course, trend prediction. They were always bustling with the most important people in fashion retailRead more ⟶

BUYERS & WHOLESALE: WHAT’S A PURCHASE ORDER?

If you are thinking about creating a fashion brand or a single product, then at some point you will have to make your products in bulk and sell them. Hopefully you will be selling through your own shop or website, but for more sales, you will want to think about wholesale. This can seem aRead more ⟶

COST: WANT TO PUT ON A FASHION SHOW?

Fashion Shows are not the only way to get your products noticed, but they are the one that most people think of. Usually this is in terms of a Fashion Week Show, but in terms of cost, these are completely different and add on an additional couple of zero’s. In some upcoming posts, I’m goingRead more ⟶

LAW: WHY FASHION BRANDS NEED TO KNOW ABOUT IMPORT TAX

Import duty is not a very sexy subject and I won’t lie, if you’re not into numbers, then it can be a little boring to learn about. But, like many areas of business, for fashion brands who are starting up, or maybe even established, you will probably be doing many things yourself so this isRead more ⟶

WHY CROWD FUNDING DOESN’T WORK FOR FASHION!

Crowd funding, sometimes called crowd sourcing, is a way to finance new projects. It allows you to post your idea on a website where people can find it and donate money to the project if they like what they see. The person posting the project details the procedure and states the amount of money needed to get the ideaRead more ⟶

WHAT DESIGNER SHOULD I CHOOSE? CHEAP OR EXPENSIVE?

So what designer should you choose? This is a great question, and one that most people would answer with ‘’the cheapest’’. If you are looking to start an idea or you’re developing an existing fashion company, cheaper makes sense on the surface. Maybe you’re tight on money or you already have a concept for your fashionRead more ⟶