THE 9 SOURCES OF PREDICTION: Part 4

This is Part 3 of a 4 part post on the 9 Sources of Trend Prediction. If you haven’t read part one or two of this article and you would like to, you can click here: Part 1 Part 2 Part 3 8: TREND PREDICTION WEBSITES: So I’ve already mentioned sites like WGSN which are specificallyRead more ⟶

TECH PACK SOFTWARE & ONLINE TOOLS… ALL YOU NEED TO KNOW

So you want to make your life simple when it comes to creating Tech Packs. You want something that will do the work for you. You want computer software to take away the stress, lack of experience, cost and time of creating Tech Packs….. Well in this post I’ll explain why Tech Pack software onlyRead more ⟶

WHY GROUPON & OTHER DISCOUNT SITES, ARE BAD FOR YOUR BRAND

So you need to sell products. Like any brand, or business, sales keep you going. They pay for your costs, overheads and time, so that you can keep doing what you love. So it makes sense, that with an increase in sale and discount sites like Groupon, you’ll be tempted to go for the quickRead more ⟶

LOVE VIDEOS? THEN ASK YOUR QUESTIONS AT 5 MINUTE FASHION BRAND

When it comes to fashion brands, social media is essential to speak to your customers and find an audience that love your products. I’m always talking about developing relationships with customers and finding out who they are and what they are about, to gain a better relationship and therefore more sales. Serving your customer and providingRead more ⟶

R.I.P CUSTOMER SERVICE… P.S. IT’S WHY YOUR SALES SUCK!

In this blog post I want to talk about Customer Service, because these days, people don’t even seem to realise what is good and most companies sales are suffering because of it. I’m going to explain why customer service is important. What it does to your brand name and your sales and what you canRead more ⟶

UNDERSTANDING CHOICE CAN IMPROVE YOUR CONVERSION RATE

A few months ago I gave a presentation about making choices and how this can increase your online conversion rate. The topic was so popular we had a waiting list, enough for a second presentation! The concept has proven to be very popular, and I think you’ll be interested to watch a video about it. If youRead more ⟶

CRAFT: THE FUTURE OF FASHION

In the last few years, the world of fashion has changed. Large corporations and multinational brands no longer dominate. Because of the West’s economic fall, people are tightening their belts and paying more attention to how much items cost. They’re also demanding better designed products that are made to last. This has led to manyRead more ⟶