‘Trial drops’ or just ‘trials’ are an interesting method used by retailers to test their customer’s reactions. Every season, there will always be a colour, trim or shape that might push the boundaries of that retailer’s brand. It might not be accepted or worn by your customer and you’ll be worried about adding it to,Read more ⟶
THE SAMPLING PROCESS
If you’re looking to start a fashion brand, which doesn’t buy and resell products, then you’ll need to make something. That means dealing with factories and going through a sampling process. This is something that I get a lot of questions about, because it’s often misrepresented or not explained properly and needs some clarity onRead more ⟶
HOW DOES SIZING & COLOURWAYS WORK WITH MINIMUM ORDER QUANTITIES?
Question this week from Toodlepip toodlepip “How do MOQs work with regards to sizing and colourways?” An MOQ, or Minimum Order Quantity, is a number given by a fashion factory, or other factories. It tells you, the person about to make garments with them, how many products you have to order, minimum, to meet theirRead more ⟶
5 THINGS EVERY POTENTIAL LUXURY BRAND SHOULD KNOW
So you’re thinking about starting a fashion brand or clothing line. You’re looking at business models and think that luxury is the way forward. Is it because you can design clothes with beautiful fabrics and trims? Maybe you like the idea of fame and being on the front cover of Vogue? Maybe you just think its smart business. HigherRead more ⟶
TECH PACK SOFTWARE & ONLINE TOOLS… ALL YOU NEED TO KNOW
So you want to make your life simple when it comes to creating Tech Packs. You want something that will do the work for you. You want computer software to take away the stress, lack of experience, cost and time of creating Tech Packs….. Well in this post I’ll explain why Tech Pack software onlyRead more ⟶
WHAT IS A GARMENT SIZE SET?
Out of all of the questions I get asked, manufacturing and production topics are the most frequent and repetitive. The sampling process and how to work through it, is the most popular topic of them all. If you’re currently working through your sampling process, then something you will need to know about, is a ‘SizeRead more ⟶
LOVE VIDEOS? THEN ASK YOUR QUESTIONS AT 5 MINUTE FASHION BRAND
When it comes to fashion brands, social media is essential to speak to your customers and find an audience that love your products. I’m always talking about developing relationships with customers and finding out who they are and what they are about, to gain a better relationship and therefore more sales. Serving your customer and providingRead more ⟶
TECH PACK VS SPEC SHEET. WHAT’S THE DIFFERENCE?
So you’ve worked hard to get a new job or start a fashion brand and now you need to make the products you’ve designed. If you’re confused about Tech Packs for clothing and Spec Sheets, don’t worry! In this post I’m going to explain everything you need to know and by the time you haveRead more ⟶
PRODUCTION: WHICH TYPE IS BEST FOR MY BRAND
So when it comes to getting your products made you have lots of options. Choosing the right one can be a little daunting if you’re not sure which one is right for your brand. By the end of this post, you’ll have discovered all of the options you have production and know which one isRead more ⟶
STANDARD OR CUSTOM SIZING FOR MY FASHION BRAND?
So now you’re wondering how to figure out sizes and what measurements to use. Do I go with custom sizes? Do I use standard sizing like retail? Do I tweak them for my product? Do I measure my fit model? All questions I get asked a lot about sizing. So in this post I wantRead more ⟶
THE BIGGEST EVENT OF THE YEAR!
It’s hard enough to attract people to your fashion brand isn’t it. Let alone getting them to buy something. Well what happens when there is a huge event? Something that sweeps a country or even the world? In this blog post, I want to ask if you are taking advantage of these events to gainRead more ⟶
TECH PACKS: WHAT ARE THEY AND WHAT’S INSIDE?
If you have ever needed to get a Tech Pack made for clothing, you’ll know that it’s quite a complex document. If you’ve never had a Tech Pack done for your product or collection, then you are about to discover how the professionals put one together. In this post I’m going to cover the contentsRead more ⟶
DOING COUTURE? WHY YOU MIGHT BE BREAKING THE LAW
Time and time again I hear the terms Couture being used very freely by those making things by hand or on an individual customer basis. Whilst I understand the confusion, if you are or planning to do haute couture or think you are doing it, you need to be very aware that you probably haven’tRead more ⟶
WHY YOUR BRAND & YOUR PRODUCTS ARE NOT THE SAME
During the process of building your fashion brand, you will probably be very focused on the products and how they will look. Most brands start because the designer, or owner, has an idea or a passion for clothes. You would have spent countless hours dreaming of the products getting millions of customers flocking to yourRead more ⟶
VIDEO: INSIDE A KNITTING FACTORY
For every person who wants to start a fashion brand of any kind, you’ll eventually have to produce some kind of product. There are different ways to do this and on various scales, but at some point you may be dealing with factories. Many people never get the chance to visit the factory they areRead more ⟶