When it comes to fashion brands, social media is essential to speak to your customers and find an audience that love your products. I’m always talking about developing relationships with customers and finding out who they are and what they are about, to gain a better relationship and therefore more sales. Serving your customer and providingRead more ⟶
Category: Resources
LAW: WHY FASHION BRANDS NEED TO KNOW ABOUT IMPORT TAX
Import duty is not a very sexy subject and I won’t lie, if you’re not into numbers, then it can be a little boring to learn about. But, like many areas of business, for fashion brands who are starting up, or maybe even established, you will probably be doing many things yourself so this isRead more ⟶
QC YOUR FASHION SAMPLES LIKE A PROFFESSIONAL GARMENT TECH
As a new fashion brand or even an existing one, you’ll need to get things made at some point. If you’re making your own products, then the garments or products you make have to still live up to your country’s legal standards and if you’re asking someone else to make them, like a factory, thenRead more ⟶
RESOURCE: 74 CARE SYMBOLS FOR FASHION LABELS
Labelling is a legal requirement for manufacturing fashion garments and although the symbols don’t change all that much across the world, there are a couple of differences depending on where you sell. However, if you are intending to sell across the world, I would always recommend going with either US or European symbols as theyRead more ⟶
RESOURCE: MEASURING BUTTONS – LIGNE
For most people, measuring buttons is a case of just giving a measurement or picking a design you like. In production, we measure the size of a button using something called “Ligne” Wikipedia describes the history of the word as: In the 9th century German button makers began to use the term ligne to measureRead more ⟶