So I wanted to pull out a recent event that happened to me two weeks ago to illustrate the really important aspect of realising the world around you and how that impacts on trends in the most fundamental way. If you have a blog, website, use social media, or even just use a computer forRead more ⟶
5 THINGS THAT WILL MAKE SURE YOU’RE NOT ONE OF THE 98% OF NEW FASHION BUSINESSES THAT FAIL!
With the increase of programs like ‘Project Catwalk’ and various others that offer prizes for winners, more and more people are considering starting their own fashion brand or online shop. These are great for creating enthusiasm and inspiring people but the problem with these programs is that they only show a process that they have createdRead more ⟶
THE MOST IMPORTANT THINGS I NEED TO DO, WHEN STARTING MY CLOTHING LINE
This week I had a question from Lisa in New York. She’s a solopreneur and wants to know what the essential things are to start a fashion brand. “What are the most important things to do when starting a fashion brand” For more video’s and answers to your own questions or problems, don’t forget toRead more ⟶
THE 9 SOURCES OF PREDICTION: Part 4
This is Part 3 of a 4 part post on the 9 Sources of Trend Prediction. If you haven’t read part one or two of this article and you would like to, you can click here: Part 1 Part 2 Part 3 8: TREND PREDICTION WEBSITES: So I’ve already mentioned sites like WGSN which are specificallyRead more ⟶
THE 9 SOURCES OF PREDICTION: Part 3
This is Part 3 of a 4 part post on the 9 Sources of Trend Prediction. If you haven’t read part one or two of this article and you would like to, you can click here: Part 1 Part 2 6 & 7: TREND PREDICTION MAGAZINES There are 2 types of trend prediction magazine, hence theRead more ⟶
THE 9 SOURCES OF PREDICTION: Part 2
This is Part 2 of a 4 part post on the 9 Sources of Trend Prediction. If you haven’t read part one of this article and you would like to, you can click here: PART 1 3: ALL IN ONES: WGSN For those of you in fashion already, you may have heard of a website and companyRead more ⟶
THE 9 SOURCES OF PREDICTION: Part 1
Since you’re smart and understand how trends effect your brand and garments, you’ll probably want to find out more information on them. You’ll also know that most of the online information, blogs and fashionista’s comments, are completely wrong, since it’s more about styling, than actual trends. By the way, if you missed that post, youRead more ⟶
‘TRIAL DROPS’ HELP TEST TRENDS & PREDICT SALES
‘Trial drops’ or just ‘trials’ are an interesting method used by retailers to test their customer’s reactions. Every season, there will always be a colour, trim or shape that might push the boundaries of that retailer’s brand. It might not be accepted or worn by your customer and you’ll be worried about adding it to,Read more ⟶
LAW USA: WHAT GOES INTO A GARMENT?
So you’ve focused on your garment design, packaging and logo, but have you thought about the legal requirements of your clothes? Legal standards aren’t just for big brands. They apply to anyone selling clothes from handmade products, to luxury garments and as a fashion brand owner, you are legally responsible for making sure the lawRead more ⟶
DO I NEED FABRIC TESTING FOR MY FASHION BRAND PRODUCTS
Anna from Spain sent me an email to ask “Do I need fabric testing” This will depend on a number of things, but it is a good idea to protect you against law suits and potential issues. It also provides care label instructions that you can put on your clothes or products. You should alsoRead more ⟶
Start a Business Series Part III: With Vicky of Fashion Services HK
This week I sat down with Charlotte, from Charlotte London, to help her out with a series of blog posts she is writing on starting a fashion business. She interviewed me about Tech Packs, sampling and manufacturing, among other things, as part 3 of her series. Here is a little taste of the interview ThankRead more ⟶
THE SAMPLING PROCESS
If you’re looking to start a fashion brand, which doesn’t buy and resell products, then you’ll need to make something. That means dealing with factories and going through a sampling process. This is something that I get a lot of questions about, because it’s often misrepresented or not explained properly and needs some clarity onRead more ⟶
HOW DOES SIZING & COLOURWAYS WORK WITH MINIMUM ORDER QUANTITIES?
Question this week from Toodlepip toodlepip “How do MOQs work with regards to sizing and colourways?” An MOQ, or Minimum Order Quantity, is a number given by a fashion factory, or other factories. It tells you, the person about to make garments with them, how many products you have to order, minimum, to meet theirRead more ⟶
5 THINGS EVERY POTENTIAL LUXURY BRAND SHOULD KNOW
So you’re thinking about starting a fashion brand or clothing line. You’re looking at business models and think that luxury is the way forward. Is it because you can design clothes with beautiful fabrics and trims? Maybe you like the idea of fame and being on the front cover of Vogue? Maybe you just think its smart business. HigherRead more ⟶
TECH PACK SOFTWARE & ONLINE TOOLS… ALL YOU NEED TO KNOW
So you want to make your life simple when it comes to creating Tech Packs. You want something that will do the work for you. You want computer software to take away the stress, lack of experience, cost and time of creating Tech Packs….. Well in this post I’ll explain why Tech Pack software onlyRead more ⟶