Customer Profiles – CREATE A FASHION BRAND

THE MOST IMPORTANT THINGS I NEED TO DO, WHEN STARTING MY CLOTHING LINE

This week I had a question from Lisa in New York. She’s a solopreneur and wants to know what the essential things are to start a fashion brand. “What are the most important things to do when starting a fashion brand” For more video’s and answers to your own questions or problems, don’t forget toRead more ⟶

5 THINGS EVERY POTENTIAL LUXURY BRAND SHOULD KNOW

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So you’re thinking about starting a fashion brand or clothing line. You’re looking at business models and think that luxury is the way forward. Is it because you can design clothes with beautiful fabrics and trims? Maybe you like the idea of fame and being on the front cover of Vogue? Maybe you just think its smart business. HigherRead more ⟶

WHY GROUPON & OTHER DISCOUNT SITES, ARE BAD FOR YOUR BRAND

So you need to sell products. Like any brand, or business, sales keep you going. They pay for your costs, overheads and time, so that you can keep doing what you love. So it makes sense, that with an increase in sale and discount sites like Groupon, you’ll be tempted to go for the quickRead more ⟶

LOVE VIDEOS? THEN ASK YOUR QUESTIONS AT 5 MINUTE FASHION BRAND

When it comes to fashion brands, social media is essential to speak to your customers and find an audience that love your products. I’m always talking about developing relationships with customers and finding out who they are and what they are about, to gain a better relationship and therefore more sales. Serving your customer and providingRead more ⟶

IS THERE CHEAP WAY TO DO CUSTOMER PROFILES

This weeks answer to the question ‘IS THERE CHEAP WAY TO DO CUSTOMER PROFILES’ For more video’s and answers to your own questions or problems, don’t forget to subscribe to our YouTube channel FASHION SERVICES HONG KONG and watch our weekly video playlist, 5 minute Fashion Brand. P.S If you think this article has been helpful, thenRead more ⟶

WHY EVERY “NO” TELLS YOU SOMETHING ABOUT YOUR FASHION BRAND.

Have you ever approached a buyer, sent a CV or tried to get some promotion to only get a big fat “No”? It’s frustrating isn’t it. In this post I want to talk about how you can change that into a “Yes” and take advantage of that “No” if it comes to gain some great informationRead more ⟶

The CartHook Show #13: CREATING A STANDOUT BRAND WITH VICKY NICHOLLS

Are you interested in improving your fashion Brand? A while ago I spent some time with Jordan Gal. Jordan developed software for your shopping cart that improves sales and gets shoppers back to unfinished shopping carts. As well as his busy schedule for his business and family, he also hosts a podcast, The Carthook Show. I really loveRead more ⟶

TIGHT BUDGET FOR YOUR FASHION BRAND? 3 KEY THINGS YOU SHOULD SPEND IT ON.

Starting a fashion brand can be pricey. In the beginning, new fashion start ups key to save money and this means cutting corners. If you’re thinking about starting a fashion brand, or even if you’ve already got one, then there are 3 things you should never scrimp on, because it will cost you sales andRead more ⟶

EVERY EMO IS TRULY UNIQUE

Style can sometimes be mistaken for a fashion theme, and sometimes those who have a particular style can sometimes think that they are true individuals. However, there are times where themes or fashion trends can become more than a quick trend or evolving seasonal theme. Sometimes they can also mean more to a group thanRead more ⟶

THE CHANGING LANDSCAPE. ARE YOUR PRODUCTS COPING?

As a woman who has just got engaged, planning to marry next summer and a trained fashion designer, dress pressure is high! But being a laid back kind of girl, as is my partner, we wanted to get married outside, in the great outdoors. We’re great lovers of Tolkien and wanted to replicate an eventRead more ⟶

WHAT EXACTITUDE IS YOUR CUSTOMER PROFILE?

Some time ago I was reading an article about a photographer from Rotterdam, Ari Verslui, who was collaborating with a stylist, Ellie Uyttenbroek, to create a series of photos based around the similarities and differences between groups of people who had never met, but shared striking similarities in their appearance. I wanted to share thisRead more ⟶

NEW BUYING TRENDS AND 10 STEPS TO FIND CUSTOMERS

For years the world has been dominated by large corporations and multinational brands, but in recent years that has all changed. The fall of the west, economically, changed everything in retail. The focus for customers has become price since they are all tightening their belts, but in the search for cheaper products, consumers are demandingRead more ⟶

THE ADAPTION PROBLEM FOR TRENDS AND PRODUCTS

‘’My customers don’t like fashion or trends, why should I use them?’’ Now the interesting thing here is that for many reasons, including the fact that the available materials you have and colours available in those materials are down to trends, it’s the wrong question and the wrong attitude. Generally people don’t appreciate the effectRead more ⟶

CUSTOMER PROFILES [VIDEO]

A little while ago we presented a seminar on Customer profiles, what they are and why they are so important to your new business startup. Every fashion business and new fashion brand should have one because they really are key to your business plans, and if done properly, they will help to make sure youRead more ⟶

THE MISTAKES M&S SHOULDN’T BE MAKING

Some years ago I was designing a range for M&S (Marks and Spencer) and I noticed a number of things that I thought were strange. This year their financial report shows that their profits have been down for the third year running, which comes as no surprise to me. It’s tempting to link the slumpRead more ⟶