When it comes to fashion brands, social media is essential to speak to your customers and find an audience that love your products. I’m always talking about developing relationships with customers and finding out who they are and what they are about, to gain a better relationship and therefore more sales. Serving your customer and providingRead more ⟶
Category: E-Commerce
R.I.P CUSTOMER SERVICE… P.S. IT’S WHY YOUR SALES SUCK!
In this blog post I want to talk about Customer Service, because these days, people don’t even seem to realise what is good and most companies sales are suffering because of it. I’m going to explain why customer service is important. What it does to your brand name and your sales and what you canRead more ⟶
UNDERSTANDING CHOICE CAN IMPROVE YOUR CONVERSION RATE
A few months ago I gave a presentation about making choices and how this can increase your online conversion rate. The topic was so popular we had a waiting list, enough for a second presentation! The concept has proven to be very popular, and I think you’ll be interested to watch a video about it. If youRead more ⟶
CRAFT: THE FUTURE OF FASHION
In the last few years, the world of fashion has changed. Large corporations and multinational brands no longer dominate. Because of the West’s economic fall, people are tightening their belts and paying more attention to how much items cost. They’re also demanding better designed products that are made to last. This has led to manyRead more ⟶
FASHION TRENDS ARE KEY TO YOUR SALES
Being from London, my fashion life and work has been consumed by fashion trends. As a designer, 70% of my time is focused on what trends are being forecast and predicted all over the world. This is important because if the trend predictions are wrong, then the designs are wrong. If the designs are wrong, then thereRead more ⟶