A few months ago I gave a presentation about making choices and how this can increase your online conversion rate. The topic was so popular we had a waiting list, enough for a second presentation! The concept has proven to be very popular, and I think you’ll be interested to watch a video about it. If youRead more ⟶
Category: Sales
CUSTOMER PROFILES: WHY YOU SHOULD DO THIS BEFORE ANYTHING ELSE!
Your entire business, whether it’s in fashion or in general product retail, hinges on the design of your product. You would think then that product design should be the most important part of your business? WRONG! For example, you might have an amazing product with the most incredible fabric, materials or trims, ethical workforce, and a money-saving orRead more ⟶
WHY OVERNIGHT SUCCESS ISN’T A GOOD THING.
Most people assume that being an overnight success is a good thing. The press and media follow your every move. There are interviews, pictures and your brand gets promoted by bloggers and famous fashion magazines. Sounds great doesn’t it. But what about the day after? What happens when the next ‘big thing’ is getting all of the attention and peopleRead more ⟶
FASHION TRENDS ARE KEY TO YOUR SALES
Being from London, my fashion life and work has been consumed by fashion trends. As a designer, 70% of my time is focused on what trends are being forecast and predicted all over the world. This is important because if the trend predictions are wrong, then the designs are wrong. If the designs are wrong, then thereRead more ⟶