This week I had a question from Lisa in New York. She’s a solopreneur and wants to know what the essential things are to start a fashion brand. “What are the most important things to do when starting a fashion brand” For more video’s and answers to your own questions or problems, don’t forget toRead more ⟶
Category: Start Up
5 THINGS EVERY POTENTIAL LUXURY BRAND SHOULD KNOW
So you’re thinking about starting a fashion brand or clothing line. You’re looking at business models and think that luxury is the way forward. Is it because you can design clothes with beautiful fabrics and trims? Maybe you like the idea of fame and being on the front cover of Vogue? Maybe you just think its smart business. HigherRead more ⟶
4 TIPS TO HELP YOU CHOOSE A GOOD GARMENT FACTORY
For many people who start fashion brands, you probably have designs and ideas already. You may, if you know how to make clothes, have tried out a few samples yourself, even to the point of selling your items online or at craft markets. But if you have got to a point where you want toRead more ⟶
LAW: FIT FOR PURPOSE UK
Law and legal issues are some of the parts that are forgotten about when starting a fashion business but are often the parts that cause the most problems and even getting people into a lot of legal trouble. It’s always important to ask a professional for your particular situation or seek advice for your ownRead more ⟶
THE SAMPLING PROCESS – RETAIL STYLE
When you are working with a factory, there is a lot more to do than a simple sketch that gets made a few weeks later. Actually there is an entire process from an initial sample through to production. When you are working with a factory, they have to simplify all processes to make sure that theyRead more ⟶
THE ADAPTION PROBLEM FOR TRENDS AND PRODUCTS
‘’My customers don’t like fashion or trends, why should I use them?’’ Now the interesting thing here is that for many reasons, including the fact that the available materials you have and colours available in those materials are down to trends, it’s the wrong question and the wrong attitude. Generally people don’t appreciate the effectRead more ⟶
WHY CROWD FUNDING DOESN’T WORK FOR FASHION!
Crowd funding, sometimes called crowd sourcing, is a way to finance new projects. It allows you to post your idea on a website where people can find it and donate money to the project if they like what they see. The person posting the project details the procedure and states the amount of money needed to get the ideaRead more ⟶
CUSTOMER PROFILES: WHY YOU SHOULD DO THIS BEFORE ANYTHING ELSE!
Your entire business, whether it’s in fashion or in general product retail, hinges on the design of your product. You would think then that product design should be the most important part of your business? WRONG! For example, you might have an amazing product with the most incredible fabric, materials or trims, ethical workforce, and a money-saving orRead more ⟶
HOW TO NAME YOUR BRAND
Your name is the first contact people with have with your brand. It will conjure a vision in your customer’s head and that vision will only be successful if it’s the same as what your brand stands for. So before you start writing down words or your name in different fonts, you need to define yourRead more ⟶
CRAFT: THE FUTURE OF FASHION
In the last few years, the world of fashion has changed. Large corporations and multinational brands no longer dominate. Because of the West’s economic fall, people are tightening their belts and paying more attention to how much items cost. They’re also demanding better designed products that are made to last. This has led to manyRead more ⟶
WHY OVERNIGHT SUCCESS ISN’T A GOOD THING.
Most people assume that being an overnight success is a good thing. The press and media follow your every move. There are interviews, pictures and your brand gets promoted by bloggers and famous fashion magazines. Sounds great doesn’t it. But what about the day after? What happens when the next ‘big thing’ is getting all of the attention and peopleRead more ⟶
WHAT DESIGNER SHOULD I CHOOSE? CHEAP OR EXPENSIVE?
So what designer should you choose? This is a great question, and one that most people would answer with ‘’the cheapest’’. If you are looking to start an idea or you’re developing an existing fashion company, cheaper makes sense on the surface. Maybe you’re tight on money or you already have a concept for your fashionRead more ⟶