Category: Trends

THE 9 SOURCES OF PREDICTION: Part 4

This is Part 3 of a 4 part post on the 9 Sources of Trend Prediction. If you haven’t read part one or two of this article and you would like to, you can click here: Part 1 Part 2 Part 3 8: TREND PREDICTION WEBSITES: So I’ve already mentioned sites like WGSN which are specificallyRead more ⟶

THE 9 SOURCES OF PREDICTION: Part 3

This is Part 3 of a 4 part post on the 9 Sources of Trend Prediction. If you haven’t read part one or two of this article and you would like to, you can click here: Part 1 Part 2 6 & 7: TREND PREDICTION MAGAZINES There are 2 types of trend prediction magazine, hence theRead more ⟶

THE 9 SOURCES OF PREDICTION: Part 2

This is Part 2 of a 4 part post on the 9 Sources of Trend Prediction. If you haven’t read part one of this article and you would like to, you can click here: PART 1 3: ALL IN ONES: WGSN For those of you in fashion already, you may have heard of a website and companyRead more ⟶

LOVE VIDEOS? THEN ASK YOUR QUESTIONS AT 5 MINUTE FASHION BRAND

When it comes to fashion brands, social media is essential to speak to your customers and find an audience that love your products. I’m always talking about developing relationships with customers and finding out who they are and what they are about, to gain a better relationship and therefore more sales. Serving your customer and providingRead more ⟶

THE BIGGEST EVENT OF THE YEAR!

It’s hard enough to attract people to your fashion brand isn’t it. Let alone getting them to buy something. Well what happens when there is a huge event? Something that sweeps a country or even the world? In this blog post, I want to ask if you are taking advantage of these events to gainRead more ⟶

EVERY EMO IS TRULY UNIQUE

Style can sometimes be mistaken for a fashion theme, and sometimes those who have a particular style can sometimes think that they are true individuals. However, there are times where themes or fashion trends can become more than a quick trend or evolving seasonal theme. Sometimes they can also mean more to a group thanRead more ⟶

THE CHANGING LANDSCAPE. ARE YOUR PRODUCTS COPING?

As a woman who has just got engaged, planning to marry next summer and a trained fashion designer, dress pressure is high! But being a laid back kind of girl, as is my partner, we wanted to get married outside, in the great outdoors. We’re great lovers of Tolkien and wanted to replicate an eventRead more ⟶

THE TREND TRICKLE

There are a number of theories bouncing around the net and in books about how fashion trends are formed. But there are only two processes. Something called Trickle Up, where a trend is developed on the “street” if you like. An idea is created by someone, generally in the way something is worn and is thenRead more ⟶

LENGTH MATTERS…… AT LEAST FOR PREDICTING TRENDS

There are two types of trend prediction and many of you will have terms that feed into these concepts like fast ‘fashion’ for example. Well prediction in itself can be a little misleading. There are of course themes, shapes, materials and other aspects that can be seen coming a mile off, but have you everRead more ⟶

THE ADAPTION PROBLEM FOR TRENDS AND PRODUCTS

‘’My customers don’t like fashion or trends, why should I use them?’’ Now the interesting thing here is that for many reasons, including the fact that the available materials you have and colours available in those materials are down to trends, it’s the wrong question and the wrong attitude. Generally people don’t appreciate the effectRead more ⟶

THE 1 MISTAKE THAT ALL TREND PREDICTORS MAKE

So you are probably saying to yourself [if you are a trend predictor] that either you don’t make mistakes, or that there can’t be many. Well of course when you are starting out there will always be a few but these things can be tuned over time. Eventually you’ll learn where to look, what not toRead more ⟶

TRICKLE DOWN THEORY

The Trickle-Down Theory (Veblen, 1899 & Simmel, 1904): fashion is a process of emulation by which new fashion passes from the upper class to the lower and in their descent, fashions are vulgarized and a new fashion cycle starts….. Now at the time this quote was written, we’re talking about the turn of the 20thRead more ⟶

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