Being from London, my fashion life and work has been consumed by fashion trends. As a designer, 70% of my time is focused on what trends are being forecast and predicted all over the world. This is important because if the trend predictions are wrong, then the designs are wrong. If the designs are wrong, then thereRead more ⟶
Category: Trends
UNDERSTANDING FASHION MOOD BOARDS: ERA SPECIFIC
When looking at mood boards for fashion trend prediction and trying to understand them, the first thing to know is that the themes can be based on the following things: ERA MOOD / FEELING / SEXUALITY COLOUR COMBINATION PATTERN / FABRIC / TEXTURE CULTURE OBJECT EVENT / SPORT / HOBBY These things are quite broad,Read more ⟶
5 BASICS OF TREND PREDICTION
To start the journey of learning how to predict trends, we should always start with the basics. Trend prediction relies on five ideas that work together to produce an overall trend per season: Colour Themes Shapes Key Events or Social Movements Social Customs or Target Market Each of these five trends can be predicted on their own, but some researchRead more ⟶