LAW: WHY FASHION BRANDS NEED TO KNOW ABOUT IMPORT TAX

Import duty is not a very sexy subject and I won’t lie, if you’re not into numbers, then it can be a little boring to learn about. But, like many areas of business, for fashion brands who are starting up, or maybe even established, you will probably be doing many things yourself so this isRead more ⟶

QC YOUR FASHION SAMPLES LIKE A PROFFESSIONAL GARMENT TECH

As a new fashion brand or even an existing one, you’ll need to get things made at some point. If you’re making your own products, then the garments or products you make have to still live up to your country’s legal standards and if you’re asking someone else to make them, like a factory, thenRead more ⟶

WEBINAR: PSYCHOLOGY CAN INCREASE SALES FOR YOUR FASHION BRAND

In today’s world of competitive retail, it is not always your products that make the difference in how well you sell. The webinar will go through the way in which people choose products and how to improve your sales, regardless of your products. If you want to increase your online sales then this is a notRead more ⟶

RESOURCE: 74 CARE SYMBOLS FOR FASHION LABELS

Labelling is a legal requirement for manufacturing fashion garments and although the symbols don’t change all that much across the world, there are a couple of differences depending on where you sell. However, if you are intending to sell across the world, I would always recommend going with either US or European symbols as theyRead more ⟶

RESOURCE: MEASURING BUTTONS – LIGNE

For most people, measuring buttons is a case of just giving a measurement or picking a design you like. In production, we measure the size of a button using something called “Ligne” Wikipedia describes the history of the word as: In the 9th century German button makers began to use the term ligne to measureRead more ⟶

WEBINAR: TECH PACKS FOR FASHION BRANDS

Do you know what a Tech Pack or Technical Pack is? Do you want to know? If you have a fashion business or are thinking of launching a fashion brand you really should On average, those who try to create garments with a rough sketch + image from the internet approach can waste up toRead more ⟶

LAW: FIT FOR PURPOSE UK

Law and legal issues are some of the parts that are forgotten about when starting a fashion business but are often the parts that cause the most problems and even getting people into a lot of legal trouble. It’s always important to ask a professional for your particular situation or seek advice for your ownRead more ⟶

THE SAMPLING PROCESS – RETAIL STYLE

When you are working with a factory, there is a lot more to do than a simple sketch that gets made a few weeks later. Actually there is an entire process from an initial sample through to production. When you are working with a factory, they have to simplify all processes to make sure that theyRead more ⟶

THE TREND TRICKLE

There are a number of theories bouncing around the net and in books about how fashion trends are formed. But there are only two processes. Something called Trickle Up, where a trend is developed on the “street” if you like. An idea is created by someone, generally in the way something is worn and is thenRead more ⟶

LENGTH MATTERS…… AT LEAST FOR PREDICTING TRENDS

There are two types of trend prediction and many of you will have terms that feed into these concepts like fast ‘fashion’ for example. Well prediction in itself can be a little misleading. There are of course themes, shapes, materials and other aspects that can be seen coming a mile off, but have you everRead more ⟶

NEW BUYING TRENDS AND 10 STEPS TO FIND CUSTOMERS

For years the world has been dominated by large corporations and multinational brands, but in recent years that has all changed. The fall of the west, economically, changed everything in retail. The focus for customers has become price since they are all tightening their belts, but in the search for cheaper products, consumers are demandingRead more ⟶

THE ADAPTION PROBLEM FOR TRENDS AND PRODUCTS

‘’My customers don’t like fashion or trends, why should I use them?’’ Now the interesting thing here is that for many reasons, including the fact that the available materials you have and colours available in those materials are down to trends, it’s the wrong question and the wrong attitude. Generally people don’t appreciate the effectRead more ⟶

THE 1 MISTAKE THAT ALL TREND PREDICTORS MAKE

So you are probably saying to yourself [if you are a trend predictor] that either you don’t make mistakes, or that there can’t be many. Well of course when you are starting out there will always be a few but these things can be tuned over time. Eventually you’ll learn where to look, what not toRead more ⟶

TRICKLE DOWN THEORY

The Trickle-Down Theory (Veblen, 1899 & Simmel, 1904): fashion is a process of emulation by which new fashion passes from the upper class to the lower and in their descent, fashions are vulgarized and a new fashion cycle starts….. Now at the time this quote was written, we’re talking about the turn of the 20thRead more ⟶

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