Law and legal issues are some of the parts that are forgotten about when starting a fashion business but are often the parts that cause the most problems and even getting people into a lot of legal trouble. It’s always important to ask a professional for your particular situation or seek advice for your ownRead more ⟶
Category: Consumers
NEW BUYING TRENDS AND 10 STEPS TO FIND CUSTOMERS
For years the world has been dominated by large corporations and multinational brands, but in recent years that has all changed. The fall of the west, economically, changed everything in retail. The focus for customers has become price since they are all tightening their belts, but in the search for cheaper products, consumers are demandingRead more ⟶
THE ADAPTION PROBLEM FOR TRENDS AND PRODUCTS
‘’My customers don’t like fashion or trends, why should I use them?’’ Now the interesting thing here is that for many reasons, including the fact that the available materials you have and colours available in those materials are down to trends, it’s the wrong question and the wrong attitude. Generally people don’t appreciate the effectRead more ⟶
![CUSTOMER PROFILES [VIDEO]](https://createafashionbrand.com/wp-content/uploads/2014/08/cutomer-profiles-Video.png)
CUSTOMER PROFILES [VIDEO]
A little while ago we presented a seminar on Customer profiles, what they are and why they are so important to your new business startup. Every fashion business and new fashion brand should have one because they really are key to your business plans, and if done properly, they will help to make sure youRead more ⟶
THE MISTAKES M&S SHOULDN’T BE MAKING
Some years ago I was designing a range for M&S (Marks and Spencer) and I noticed a number of things that I thought were strange. This year their financial report shows that their profits have been down for the third year running, which comes as no surprise to me. It’s tempting to link the slumpRead more ⟶
UNDERSTANDING CHOICE CAN IMPROVE YOUR CONVERSION RATE
A few months ago I gave a presentation about making choices and how this can increase your online conversion rate. The topic was so popular we had a waiting list, enough for a second presentation! The concept has proven to be very popular, and I think you’ll be interested to watch a video about it. If youRead more ⟶
CUSTOMER PROFILES: WHY YOU SHOULD DO THIS BEFORE ANYTHING ELSE!
Your entire business, whether it’s in fashion or in general product retail, hinges on the design of your product. You would think then that product design should be the most important part of your business? WRONG! For example, you might have an amazing product with the most incredible fabric, materials or trims, ethical workforce, and a money-saving orRead more ⟶
CRAFT: THE FUTURE OF FASHION
In the last few years, the world of fashion has changed. Large corporations and multinational brands no longer dominate. Because of the West’s economic fall, people are tightening their belts and paying more attention to how much items cost. They’re also demanding better designed products that are made to last. This has led to manyRead more ⟶
FASHION TRENDS ARE KEY TO YOUR SALES
Being from London, my fashion life and work has been consumed by fashion trends. As a designer, 70% of my time is focused on what trends are being forecast and predicted all over the world. This is important because if the trend predictions are wrong, then the designs are wrong. If the designs are wrong, then thereRead more ⟶