Category: Retail

THE 9 SOURCES OF PREDICTION: Part 4

This is Part 3 of a 4 part post on the 9 Sources of Trend Prediction. If you haven’t read part one or two of this article and you would like to, you can click here: Part 1 Part 2 Part 3 8: TREND PREDICTION WEBSITES: So I’ve already mentioned sites like WGSN which are specificallyRead more ⟶

WHY GROUPON & OTHER DISCOUNT SITES, ARE BAD FOR YOUR BRAND

So you need to sell products. Like any brand, or business, sales keep you going. They pay for your costs, overheads and time, so that you can keep doing what you love. So it makes sense, that with an increase in sale and discount sites like Groupon, you’ll be tempted to go for the quickRead more ⟶

LOVE VIDEOS? THEN ASK YOUR QUESTIONS AT 5 MINUTE FASHION BRAND

When it comes to fashion brands, social media is essential to speak to your customers and find an audience that love your products. I’m always talking about developing relationships with customers and finding out who they are and what they are about, to gain a better relationship and therefore more sales. Serving your customer and providingRead more ⟶

R.I.P CUSTOMER SERVICE… P.S. IT’S WHY YOUR SALES SUCK!

In this blog post I want to talk about Customer Service, because these days, people don’t even seem to realise what is good and most companies sales are suffering because of it. I’m going to explain why customer service is important. What it does to your brand name and your sales and what you canRead more ⟶

WHAT EXACTITUDE IS YOUR CUSTOMER PROFILE?

Some time ago I was reading an article about a photographer from Rotterdam, Ari Verslui, who was collaborating with a stylist, Ellie Uyttenbroek, to create a series of photos based around the similarities and differences between groups of people who had never met, but shared striking similarities in their appearance. I wanted to share thisRead more ⟶

LAW: WHY FASHION BRANDS NEED TO KNOW ABOUT IMPORT TAX

Import duty is not a very sexy subject and I won’t lie, if you’re not into numbers, then it can be a little boring to learn about. But, like many areas of business, for fashion brands who are starting up, or maybe even established, you will probably be doing many things yourself so this isRead more ⟶

WEBINAR: PSYCHOLOGY CAN INCREASE SALES FOR YOUR FASHION BRAND

In today’s world of competitive retail, it is not always your products that make the difference in how well you sell. The webinar will go through the way in which people choose products and how to improve your sales, regardless of your products. If you want to increase your online sales then this is a notRead more ⟶

THE SAMPLING PROCESS – RETAIL STYLE

When you are working with a factory, there is a lot more to do than a simple sketch that gets made a few weeks later. Actually there is an entire process from an initial sample through to production. When you are working with a factory, they have to simplify all processes to make sure that theyRead more ⟶

NEW BUYING TRENDS AND 10 STEPS TO FIND CUSTOMERS

For years the world has been dominated by large corporations and multinational brands, but in recent years that has all changed. The fall of the west, economically, changed everything in retail. The focus for customers has become price since they are all tightening their belts, but in the search for cheaper products, consumers are demandingRead more ⟶

CUSTOMER PROFILES [VIDEO]

A little while ago we presented a seminar on Customer profiles, what they are and why they are so important to your new business startup. Every fashion business and new fashion brand should have one because they really are key to your business plans, and if done properly, they will help to make sure youRead more ⟶

DRESSMAKING IS NOT RETAIL STANDARD

I was having an interesting conversation last week with someone looking to start-up a new fashion brand. They had no background in fashion or retail, which is quite common and actually not as big a problem as many people imagine. To get started, they chose to learn how to make clothes by going to dressmaking classes.Read more ⟶

THE MISTAKES M&S SHOULDN’T BE MAKING

Some years ago I was designing a range for M&S (Marks and Spencer) and I noticed a number of things that I thought were strange. This year their financial report shows that their profits have been down for the third year running, which comes as no surprise to me. It’s tempting to link the slumpRead more ⟶