Sales – CREATE A FASHION BRAND

‘TRIAL DROPS’ HELP TEST TRENDS & PREDICT SALES

‘Trial drops’ or just ‘trials’ are an interesting method used by retailers to test their customer’s reactions. Every season, there will always be a colour, trim or shape that might push the boundaries of that retailer’s brand. It might not be accepted or worn by your customer and you’ll be worried about adding it to,Read more ⟶

WHY GROUPON & OTHER DISCOUNT SITES, ARE BAD FOR YOUR BRAND

So you need to sell products. Like any brand, or business, sales keep you going. They pay for your costs, overheads and time, so that you can keep doing what you love. So it makes sense, that with an increase in sale and discount sites like Groupon, you’ll be tempted to go for the quickRead more ⟶

LOVE VIDEOS? THEN ASK YOUR QUESTIONS AT 5 MINUTE FASHION BRAND

When it comes to fashion brands, social media is essential to speak to your customers and find an audience that love your products. I’m always talking about developing relationships with customers and finding out who they are and what they are about, to gain a better relationship and therefore more sales. Serving your customer and providingRead more ⟶

FASHION TRADE SHOWS. ARE THEY WORTH IT?

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As a designer in my early years and a brand builder over the last 15 years, I’ve visited many trade shows in my time. I’ve sourced fabrics, yarns, manufacturers, even a client or two, during my casual chats and of course, trend prediction. They were always bustling with the most important people in fashion retailRead more ⟶

WHY EVERY “NO” TELLS YOU SOMETHING ABOUT YOUR FASHION BRAND.

Have you ever approached a buyer, sent a CV or tried to get some promotion to only get a big fat “No”? It’s frustrating isn’t it. In this post I want to talk about how you can change that into a “Yes” and take advantage of that “No” if it comes to gain some great informationRead more ⟶

THE BIGGEST EVENT OF THE YEAR!

It’s hard enough to attract people to your fashion brand isn’t it. Let alone getting them to buy something. Well what happens when there is a huge event? Something that sweeps a country or even the world? In this blog post, I want to ask if you are taking advantage of these events to gainRead more ⟶

BUYERS & WHOLESALE: WHAT’S A PURCHASE ORDER?

If you are thinking about creating a fashion brand or a single product, then at some point you will have to make your products in bulk and sell them. Hopefully you will be selling through your own shop or website, but for more sales, you will want to think about wholesale. This can seem aRead more ⟶

The CartHook Show #13: CREATING A STANDOUT BRAND WITH VICKY NICHOLLS

Are you interested in improving your fashion Brand? A while ago I spent some time with Jordan Gal. Jordan developed software for your shopping cart that improves sales and gets shoppers back to unfinished shopping carts. As well as his busy schedule for his business and family, he also hosts a podcast, The Carthook Show. I really loveRead more ⟶

R.I.P CUSTOMER SERVICE… P.S. IT’S WHY YOUR SALES SUCK!

In this blog post I want to talk about Customer Service, because these days, people don’t even seem to realise what is good and most companies sales are suffering because of it. I’m going to explain why customer service is important. What it does to your brand name and your sales and what you canRead more ⟶

COST: WANT TO PUT ON A FASHION SHOW?

Fashion Shows are not the only way to get your products noticed, but they are the one that most people think of. Usually this is in terms of a Fashion Week Show, but in terms of cost, these are completely different and add on an additional couple of zero’s. In some upcoming posts, I’m goingRead more ⟶

THE CHANGING LANDSCAPE. ARE YOUR PRODUCTS COPING?

As a woman who has just got engaged, planning to marry next summer and a trained fashion designer, dress pressure is high! But being a laid back kind of girl, as is my partner, we wanted to get married outside, in the great outdoors. We’re great lovers of Tolkien and wanted to replicate an eventRead more ⟶

WEBINAR: PSYCHOLOGY CAN INCREASE SALES FOR YOUR FASHION BRAND

In today’s world of competitive retail, it is not always your products that make the difference in how well you sell. The webinar will go through the way in which people choose products and how to improve your sales, regardless of your products. If you want to increase your online sales then this is a notRead more ⟶

NEW BUYING TRENDS AND 10 STEPS TO FIND CUSTOMERS

For years the world has been dominated by large corporations and multinational brands, but in recent years that has all changed. The fall of the west, economically, changed everything in retail. The focus for customers has become price since they are all tightening their belts, but in the search for cheaper products, consumers are demandingRead more ⟶

CUSTOMER PROFILES [VIDEO]

A little while ago we presented a seminar on Customer profiles, what they are and why they are so important to your new business startup. Every fashion business and new fashion brand should have one because they really are key to your business plans, and if done properly, they will help to make sure youRead more ⟶

THE MISTAKES M&S SHOULDN’T BE MAKING

Some years ago I was designing a range for M&S (Marks and Spencer) and I noticed a number of things that I thought were strange. This year their financial report shows that their profits have been down for the third year running, which comes as no surprise to me. It’s tempting to link the slumpRead more ⟶