So I wanted to pull out a recent event that happened to me two weeks ago to illustrate the really important aspect of realising the world around you and how that impacts on trends in the most fundamental way. If you have a blog, website, use social media, or even just use a computer forRead more ⟶
Category: Theory
LOVE VIDEOS? THEN ASK YOUR QUESTIONS AT 5 MINUTE FASHION BRAND
When it comes to fashion brands, social media is essential to speak to your customers and find an audience that love your products. I’m always talking about developing relationships with customers and finding out who they are and what they are about, to gain a better relationship and therefore more sales. Serving your customer and providingRead more ⟶
EVERY EMO IS TRULY UNIQUE
Style can sometimes be mistaken for a fashion theme, and sometimes those who have a particular style can sometimes think that they are true individuals. However, there are times where themes or fashion trends can become more than a quick trend or evolving seasonal theme. Sometimes they can also mean more to a group thanRead more ⟶
THE CHANGING LANDSCAPE. ARE YOUR PRODUCTS COPING?
As a woman who has just got engaged, planning to marry next summer and a trained fashion designer, dress pressure is high! But being a laid back kind of girl, as is my partner, we wanted to get married outside, in the great outdoors. We’re great lovers of Tolkien and wanted to replicate an eventRead more ⟶
THE TREND TRICKLE
There are a number of theories bouncing around the net and in books about how fashion trends are formed. But there are only two processes. Something called Trickle Up, where a trend is developed on the “street” if you like. An idea is created by someone, generally in the way something is worn and is thenRead more ⟶
LENGTH MATTERS…… AT LEAST FOR PREDICTING TRENDS
There are two types of trend prediction and many of you will have terms that feed into these concepts like fast ‘fashion’ for example. Well prediction in itself can be a little misleading. There are of course themes, shapes, materials and other aspects that can be seen coming a mile off, but have you everRead more ⟶
TRICKLE DOWN THEORY
The Trickle-Down Theory (Veblen, 1899 & Simmel, 1904): fashion is a process of emulation by which new fashion passes from the upper class to the lower and in their descent, fashions are vulgarized and a new fashion cycle starts….. Now at the time this quote was written, we’re talking about the turn of the 20thRead more ⟶
UNDERSTANDING FASHION MOOD BOARDS: ERA SPECIFIC
When looking at mood boards for fashion trend prediction and trying to understand them, the first thing to know is that the themes can be based on the following things: ERA MOOD / FEELING / SEXUALITY COLOUR COMBINATION PATTERN / FABRIC / TEXTURE CULTURE OBJECT EVENT / SPORT / HOBBY These things are quite broad,Read more ⟶
5 BASICS OF TREND PREDICTION
To start the journey of learning how to predict trends, we should always start with the basics. Trend prediction relies on five ideas that work together to produce an overall trend per season: Colour Themes Shapes Key Events or Social Movements Social Customs or Target Market Each of these five trends can be predicted on their own, but some researchRead more ⟶