If you are thinking about creating a fashion brand or a single product, then at some point you will have to make your products in bulk and sell them. Hopefully you will be selling through your own shop or website, but for more sales, you will want to think about wholesale. This can seem aRead more ⟶
The CartHook Show #13: CREATING A STANDOUT BRAND WITH VICKY NICHOLLS
Are you interested in improving your fashion Brand? A while ago I spent some time with Jordan Gal. Jordan developed software for your shopping cart that improves sales and gets shoppers back to unfinished shopping carts. As well as his busy schedule for his business and family, he also hosts a podcast, The Carthook Show. I really loveRead more ⟶
TECH PACKS: WHAT ARE THEY AND WHAT’S INSIDE?
If you have ever needed to get a Tech Pack made for clothing, you’ll know that it’s quite a complex document. If you’ve never had a Tech Pack done for your product or collection, then you are about to discover how the professionals put one together. In this post I’m going to cover the contentsRead more ⟶
TIGHT BUDGET FOR YOUR FASHION BRAND? 3 KEY THINGS YOU SHOULD SPEND IT ON.
Starting a fashion brand can be pricey. In the beginning, new fashion start ups key to save money and this means cutting corners. If you’re thinking about starting a fashion brand, or even if you’ve already got one, then there are 3 things you should never scrimp on, because it will cost you sales andRead more ⟶
R.I.P CUSTOMER SERVICE… P.S. IT’S WHY YOUR SALES SUCK!
In this blog post I want to talk about Customer Service, because these days, people don’t even seem to realise what is good and most companies sales are suffering because of it. I’m going to explain why customer service is important. What it does to your brand name and your sales and what you canRead more ⟶
FASHION BRANDS ARE UNNECESSARY…IDENTITY IS ESSENTIAL
All fashion brands are completely frivolous. They’re pointless and unnecessary. So why do people buy clothes from them? If you want to make sure you are essential to your customers, then read on. In this post I’m going to explain why you’re fashion brand is unnecessary. Why that doesn’t affect your sales and potential toRead more ⟶
EVERY EMO IS TRULY UNIQUE
Style can sometimes be mistaken for a fashion theme, and sometimes those who have a particular style can sometimes think that they are true individuals. However, there are times where themes or fashion trends can become more than a quick trend or evolving seasonal theme. Sometimes they can also mean more to a group thanRead more ⟶
THE MANY MARKET LEVELS OF FASHION BRANDS
Regardless of where you sell your products, you’ll need to decide on a market level for your brand. This will influence the materials you choose, price of the product and the choice you make in your range selection. VALUE MARKET Primark, Wallmart. Any company that places itself in the Value Market will rely on hugeRead more ⟶
DOING COUTURE? WHY YOU MIGHT BE BREAKING THE LAW
Time and time again I hear the terms Couture being used very freely by those making things by hand or on an individual customer basis. Whilst I understand the confusion, if you are or planning to do haute couture or think you are doing it, you need to be very aware that you probably haven’tRead more ⟶
WHY YOUR BRAND & YOUR PRODUCTS ARE NOT THE SAME
During the process of building your fashion brand, you will probably be very focused on the products and how they will look. Most brands start because the designer, or owner, has an idea or a passion for clothes. You would have spent countless hours dreaming of the products getting millions of customers flocking to yourRead more ⟶
COST: WANT TO PUT ON A FASHION SHOW?
Fashion Shows are not the only way to get your products noticed, but they are the one that most people think of. Usually this is in terms of a Fashion Week Show, but in terms of cost, these are completely different and add on an additional couple of zero’s. In some upcoming posts, I’m goingRead more ⟶
VIDEO: INSIDE A KNITTING FACTORY
For every person who wants to start a fashion brand of any kind, you’ll eventually have to produce some kind of product. There are different ways to do this and on various scales, but at some point you may be dealing with factories. Many people never get the chance to visit the factory they areRead more ⟶
THE CHANGING LANDSCAPE. ARE YOUR PRODUCTS COPING?
As a woman who has just got engaged, planning to marry next summer and a trained fashion designer, dress pressure is high! But being a laid back kind of girl, as is my partner, we wanted to get married outside, in the great outdoors. We’re great lovers of Tolkien and wanted to replicate an eventRead more ⟶
WHAT EXACTITUDE IS YOUR CUSTOMER PROFILE?
Some time ago I was reading an article about a photographer from Rotterdam, Ari Verslui, who was collaborating with a stylist, Ellie Uyttenbroek, to create a series of photos based around the similarities and differences between groups of people who had never met, but shared striking similarities in their appearance. I wanted to share thisRead more ⟶
4 TIPS TO HELP YOU CHOOSE A GOOD GARMENT FACTORY
For many people who start fashion brands, you probably have designs and ideas already. You may, if you know how to make clothes, have tried out a few samples yourself, even to the point of selling your items online or at craft markets. But if you have got to a point where you want toRead more ⟶