![CUSTOMER PROFILES [VIDEO]](https://createafashionbrand.com/wp-content/uploads/2014/08/cutomer-profiles-Video.png)
A little while ago we presented a seminar on Customer profiles, what they are and why they are so important to your new business startup. Every fashion business and new fashion brand should have one because they really are key to your business plans, and if done properly, they will help to make sure youRead more ⟶
WHY CROWD FUNDING DOESN’T WORK FOR FASHION!
Crowd funding, sometimes called crowd sourcing, is a way to finance new projects. It allows you to post your idea on a website where people can find it and donate money to the project if they like what they see. The person posting the project details the procedure and states the amount of money needed to get the ideaRead more ⟶
DRESSMAKING IS NOT RETAIL STANDARD
I was having an interesting conversation last week with someone looking to start-up a new fashion brand. They had no background in fashion or retail, which is quite common and actually not as big a problem as many people imagine. To get started, they chose to learn how to make clothes by going to dressmaking classes.Read more ⟶
THE MISTAKES M&S SHOULDN’T BE MAKING
Some years ago I was designing a range for M&S (Marks and Spencer) and I noticed a number of things that I thought were strange. This year their financial report shows that their profits have been down for the third year running, which comes as no surprise to me. It’s tempting to link the slumpRead more ⟶
UNDERSTANDING CHOICE CAN IMPROVE YOUR CONVERSION RATE
A few months ago I gave a presentation about making choices and how this can increase your online conversion rate. The topic was so popular we had a waiting list, enough for a second presentation! The concept has proven to be very popular, and I think you’ll be interested to watch a video about it. If youRead more ⟶
CUSTOMER PROFILES: WHY YOU SHOULD DO THIS BEFORE ANYTHING ELSE!
Your entire business, whether it’s in fashion or in general product retail, hinges on the design of your product. You would think then that product design should be the most important part of your business? WRONG! For example, you might have an amazing product with the most incredible fabric, materials or trims, ethical workforce, and a money-saving orRead more ⟶
HOW TO NAME YOUR BRAND
Your name is the first contact people with have with your brand. It will conjure a vision in your customer’s head and that vision will only be successful if it’s the same as what your brand stands for. So before you start writing down words or your name in different fonts, you need to define yourRead more ⟶
CRAFT: THE FUTURE OF FASHION
In the last few years, the world of fashion has changed. Large corporations and multinational brands no longer dominate. Because of the West’s economic fall, people are tightening their belts and paying more attention to how much items cost. They’re also demanding better designed products that are made to last. This has led to manyRead more ⟶
WHY OVERNIGHT SUCCESS ISN’T A GOOD THING.
Most people assume that being an overnight success is a good thing. The press and media follow your every move. There are interviews, pictures and your brand gets promoted by bloggers and famous fashion magazines. Sounds great doesn’t it. But what about the day after? What happens when the next ‘big thing’ is getting all of the attention and peopleRead more ⟶
WHAT DESIGNER SHOULD I CHOOSE? CHEAP OR EXPENSIVE?
So what designer should you choose? This is a great question, and one that most people would answer with ‘’the cheapest’’. If you are looking to start an idea or you’re developing an existing fashion company, cheaper makes sense on the surface. Maybe you’re tight on money or you already have a concept for your fashionRead more ⟶
FASHION TRENDS ARE KEY TO YOUR SALES
Being from London, my fashion life and work has been consumed by fashion trends. As a designer, 70% of my time is focused on what trends are being forecast and predicted all over the world. This is important because if the trend predictions are wrong, then the designs are wrong. If the designs are wrong, then thereRead more ⟶
UNDERSTANDING FASHION MOOD BOARDS: ERA SPECIFIC
When looking at mood boards for fashion trend prediction and trying to understand them, the first thing to know is that the themes can be based on the following things: ERA MOOD / FEELING / SEXUALITY COLOUR COMBINATION PATTERN / FABRIC / TEXTURE CULTURE OBJECT EVENT / SPORT / HOBBY These things are quite broad,Read more ⟶
5 BASICS OF TREND PREDICTION
To start the journey of learning how to predict trends, we should always start with the basics. Trend prediction relies on five ideas that work together to produce an overall trend per season: Colour Themes Shapes Key Events or Social Movements Social Customs or Target Market Each of these five trends can be predicted on their own, but some researchRead more ⟶