With the increase of programs like ‘Project Catwalk’ and various others that offer prizes for winners, more and more people are considering starting their own fashion brand or online shop. These are great for creating enthusiasm and inspiring people but the problem with these programs is that they only show a process that they have createdRead more ⟶
Category: Consumers
5 THINGS EVERY POTENTIAL LUXURY BRAND SHOULD KNOW
So you’re thinking about starting a fashion brand or clothing line. You’re looking at business models and think that luxury is the way forward. Is it because you can design clothes with beautiful fabrics and trims? Maybe you like the idea of fame and being on the front cover of Vogue? Maybe you just think its smart business. HigherRead more ⟶
WHY GROUPON & OTHER DISCOUNT SITES, ARE BAD FOR YOUR BRAND
So you need to sell products. Like any brand, or business, sales keep you going. They pay for your costs, overheads and time, so that you can keep doing what you love. So it makes sense, that with an increase in sale and discount sites like Groupon, you’ll be tempted to go for the quickRead more ⟶
WHAT IS A GARMENT SIZE SET?
Out of all of the questions I get asked, manufacturing and production topics are the most frequent and repetitive. The sampling process and how to work through it, is the most popular topic of them all. If you’re currently working through your sampling process, then something you will need to know about, is a ‘SizeRead more ⟶
LOVE VIDEOS? THEN ASK YOUR QUESTIONS AT 5 MINUTE FASHION BRAND
When it comes to fashion brands, social media is essential to speak to your customers and find an audience that love your products. I’m always talking about developing relationships with customers and finding out who they are and what they are about, to gain a better relationship and therefore more sales. Serving your customer and providingRead more ⟶
IS THERE CHEAP WAY TO DO CUSTOMER PROFILES
This weeks answer to the question ‘IS THERE CHEAP WAY TO DO CUSTOMER PROFILES’ For more video’s and answers to your own questions or problems, don’t forget to subscribe to our YouTube channel FASHION SERVICES HONG KONG and watch our weekly video playlist, 5 minute Fashion Brand. P.S If you think this article has been helpful, thenRead more ⟶
R.I.P CUSTOMER SERVICE… P.S. IT’S WHY YOUR SALES SUCK!
In this blog post I want to talk about Customer Service, because these days, people don’t even seem to realise what is good and most companies sales are suffering because of it. I’m going to explain why customer service is important. What it does to your brand name and your sales and what you canRead more ⟶
FASHION BRANDS ARE UNNECESSARY…IDENTITY IS ESSENTIAL
All fashion brands are completely frivolous. They’re pointless and unnecessary. So why do people buy clothes from them? If you want to make sure you are essential to your customers, then read on. In this post I’m going to explain why you’re fashion brand is unnecessary. Why that doesn’t affect your sales and potential toRead more ⟶
THE MANY MARKET LEVELS OF FASHION BRANDS
Regardless of where you sell your products, you’ll need to decide on a market level for your brand. This will influence the materials you choose, price of the product and the choice you make in your range selection. VALUE MARKET Primark, Wallmart. Any company that places itself in the Value Market will rely on hugeRead more ⟶
WHY YOUR BRAND & YOUR PRODUCTS ARE NOT THE SAME
During the process of building your fashion brand, you will probably be very focused on the products and how they will look. Most brands start because the designer, or owner, has an idea or a passion for clothes. You would have spent countless hours dreaming of the products getting millions of customers flocking to yourRead more ⟶
THE CHANGING LANDSCAPE. ARE YOUR PRODUCTS COPING?
As a woman who has just got engaged, planning to marry next summer and a trained fashion designer, dress pressure is high! But being a laid back kind of girl, as is my partner, we wanted to get married outside, in the great outdoors. We’re great lovers of Tolkien and wanted to replicate an eventRead more ⟶
WHAT EXACTITUDE IS YOUR CUSTOMER PROFILE?
Some time ago I was reading an article about a photographer from Rotterdam, Ari Verslui, who was collaborating with a stylist, Ellie Uyttenbroek, to create a series of photos based around the similarities and differences between groups of people who had never met, but shared striking similarities in their appearance. I wanted to share thisRead more ⟶
WEBINAR: PSYCHOLOGY CAN INCREASE SALES FOR YOUR FASHION BRAND
In today’s world of competitive retail, it is not always your products that make the difference in how well you sell. The webinar will go through the way in which people choose products and how to improve your sales, regardless of your products. If you want to increase your online sales then this is a notRead more ⟶
RESOURCE: 74 CARE SYMBOLS FOR FASHION LABELS
Labelling is a legal requirement for manufacturing fashion garments and although the symbols don’t change all that much across the world, there are a couple of differences depending on where you sell. However, if you are intending to sell across the world, I would always recommend going with either US or European symbols as theyRead more ⟶
WEBINAR: TECH PACKS FOR FASHION BRANDS
Do you know what a Tech Pack or Technical Pack is? Do you want to know? If you have a fashion business or are thinking of launching a fashion brand you really should On average, those who try to create garments with a rough sketch + image from the internet approach can waste up toRead more ⟶