When it comes to fashion brands, social media is essential to speak to your customers and find an audience that love your products. I’m always talking about developing relationships with customers and finding out who they are and what they are about, to gain a better relationship and therefore more sales. Serving your customer and providingRead more ⟶
Category: Skills
QC YOUR FASHION SAMPLES LIKE A PROFFESSIONAL GARMENT TECH
As a new fashion brand or even an existing one, you’ll need to get things made at some point. If you’re making your own products, then the garments or products you make have to still live up to your country’s legal standards and if you’re asking someone else to make them, like a factory, thenRead more ⟶
WEBINAR: TECH PACKS FOR FASHION BRANDS
Do you know what a Tech Pack or Technical Pack is? Do you want to know? If you have a fashion business or are thinking of launching a fashion brand you really should On average, those who try to create garments with a rough sketch + image from the internet approach can waste up toRead more ⟶
THE TREND TRICKLE
There are a number of theories bouncing around the net and in books about how fashion trends are formed. But there are only two processes. Something called Trickle Up, where a trend is developed on the “street” if you like. An idea is created by someone, generally in the way something is worn and is thenRead more ⟶
LENGTH MATTERS…… AT LEAST FOR PREDICTING TRENDS
There are two types of trend prediction and many of you will have terms that feed into these concepts like fast ‘fashion’ for example. Well prediction in itself can be a little misleading. There are of course themes, shapes, materials and other aspects that can be seen coming a mile off, but have you everRead more ⟶
THE 1 MISTAKE THAT ALL TREND PREDICTORS MAKE
So you are probably saying to yourself [if you are a trend predictor] that either you don’t make mistakes, or that there can’t be many. Well of course when you are starting out there will always be a few but these things can be tuned over time. Eventually you’ll learn where to look, what not toRead more ⟶
TRICKLE DOWN THEORY
The Trickle-Down Theory (Veblen, 1899 & Simmel, 1904): fashion is a process of emulation by which new fashion passes from the upper class to the lower and in their descent, fashions are vulgarized and a new fashion cycle starts….. Now at the time this quote was written, we’re talking about the turn of the 20thRead more ⟶
UNDERSTANDING CHOICE CAN IMPROVE YOUR CONVERSION RATE
A few months ago I gave a presentation about making choices and how this can increase your online conversion rate. The topic was so popular we had a waiting list, enough for a second presentation! The concept has proven to be very popular, and I think you’ll be interested to watch a video about it. If youRead more ⟶
UNDERSTANDING FASHION MOOD BOARDS: ERA SPECIFIC
When looking at mood boards for fashion trend prediction and trying to understand them, the first thing to know is that the themes can be based on the following things: ERA MOOD / FEELING / SEXUALITY COLOUR COMBINATION PATTERN / FABRIC / TEXTURE CULTURE OBJECT EVENT / SPORT / HOBBY These things are quite broad,Read more ⟶
5 BASICS OF TREND PREDICTION
To start the journey of learning how to predict trends, we should always start with the basics. Trend prediction relies on five ideas that work together to produce an overall trend per season: Colour Themes Shapes Key Events or Social Movements Social Customs or Target Market Each of these five trends can be predicted on their own, but some researchRead more ⟶