Category: Terminology

WHAT IS A GARMENT SIZE SET?

Out of all of the questions I get asked, manufacturing and production topics are the most frequent and repetitive. The sampling process and how to work through it, is the most popular topic of them all. If you’re currently working through your sampling process, then something you will need to know about, is a ‘SizeRead more ⟶

LOVE VIDEOS? THEN ASK YOUR QUESTIONS AT 5 MINUTE FASHION BRAND

When it comes to fashion brands, social media is essential to speak to your customers and find an audience that love your products. I’m always talking about developing relationships with customers and finding out who they are and what they are about, to gain a better relationship and therefore more sales. Serving your customer and providingRead more ⟶

BUYERS & WHOLESALE: WHAT’S A PURCHASE ORDER?

If you are thinking about creating a fashion brand or a single product, then at some point you will have to make your products in bulk and sell them. Hopefully you will be selling through your own shop or website, but for more sales, you will want to think about wholesale. This can seem aRead more ⟶

DOING COUTURE? WHY YOU MIGHT BE BREAKING THE LAW

Time and time again I hear the terms Couture being used very freely by those making things by hand or on an individual customer basis. Whilst I understand the confusion, if you are or planning to do haute couture or think you are doing it, you need to be very aware that you probably haven’tRead more ⟶

RESOURCE: MEASURING BUTTONS – LIGNE

For most people, measuring buttons is a case of just giving a measurement or picking a design you like. In production, we measure the size of a button using something called “Ligne” Wikipedia describes the history of the word as: In the 9th century German button makers began to use the term ligne to measureRead more ⟶

LAW: FIT FOR PURPOSE UK

Law and legal issues are some of the parts that are forgotten about when starting a fashion business but are often the parts that cause the most problems and even getting people into a lot of legal trouble. It’s always important to ask a professional for your particular situation or seek advice for your ownRead more ⟶

THE SAMPLING PROCESS – RETAIL STYLE

When you are working with a factory, there is a lot more to do than a simple sketch that gets made a few weeks later. Actually there is an entire process from an initial sample through to production. When you are working with a factory, they have to simplify all processes to make sure that theyRead more ⟶

LENGTH MATTERS…… AT LEAST FOR PREDICTING TRENDS

There are two types of trend prediction and many of you will have terms that feed into these concepts like fast ‘fashion’ for example. Well prediction in itself can be a little misleading. There are of course themes, shapes, materials and other aspects that can be seen coming a mile off, but have you everRead more ⟶

TRICKLE DOWN THEORY

The Trickle-Down Theory (Veblen, 1899 & Simmel, 1904): fashion is a process of emulation by which new fashion passes from the upper class to the lower and in their descent, fashions are vulgarized and a new fashion cycle starts….. Now at the time this quote was written, we’re talking about the turn of the 20thRead more ⟶

UNDERSTANDING FASHION MOOD BOARDS: ERA SPECIFIC

When looking at mood boards for fashion trend prediction and trying to understand them, the first thing to know is that the themes can be based on the following things: ERA MOOD / FEELING / SEXUALITY COLOUR COMBINATION PATTERN / FABRIC / TEXTURE CULTURE OBJECT EVENT / SPORT / HOBBY These things are quite broad,Read more ⟶