BLOG – Page 2 – CREATE A FASHION BRAND

WHY GROUPON & OTHER DISCOUNT SITES, ARE BAD FOR YOUR BRAND

So you need to sell products. Like any brand, or business, sales keep you going. They pay for your costs, overheads and time, so that you can keep doing what you love. So it makes sense, that with an increase in sale and discount sites like Groupon, you’ll be tempted to go for the quickRead more ⟶

DO I NEED TO MAKE A SAMPLE BEFORE GOING TO A FACTORY

This weeks answer to the question ‘DO I NEED TO MAKE A SAMPLE BEFORE GOING TO A FACTORY?’ For more video’s and answers to your own questions or problems, don’t forget to subscribe to our YouTube channel FASHION SERVICES HONG KONG P.S If you think this article has been helpful, then please help us by sharingRead more ⟶

WHAT IS A GARMENT SIZE SET?

Out of all of the questions I get asked, manufacturing and production topics are the most frequent and repetitive. The sampling process and how to work through it, is the most popular topic of them all. If you’re currently working through your sampling process, then something you will need to know about, is a ‘SizeRead more ⟶

LOVE VIDEOS? THEN ASK YOUR QUESTIONS AT 5 MINUTE FASHION BRAND

When it comes to fashion brands, social media is essential to speak to your customers and find an audience that love your products. I’m always talking about developing relationships with customers and finding out who they are and what they are about, to gain a better relationship and therefore more sales. Serving your customer and providingRead more ⟶

WHY SHOULD I DO MY FASHION BRANDING AT THE END

This weeks answer to the question ‘WHY SHOULD I DO MY FASHION BRANDING AT THE END ‘ For more video’s and answers to your own questions or problems, don’t forget to subscribe to our YouTube channel FASHION SERVICES HONG KONG and watch our weekly video playlist, 5 minute Fashion Brand. P.S If you think this article has beenRead more ⟶

IS THERE CHEAP WAY TO DO CUSTOMER PROFILES

This weeks answer to the question ‘IS THERE CHEAP WAY TO DO CUSTOMER PROFILES’ For more video’s and answers to your own questions or problems, don’t forget to subscribe to our YouTube channel FASHION SERVICES HONG KONG and watch our weekly video playlist, 5 minute Fashion Brand. P.S If you think this article has been helpful, thenRead more ⟶

FASHION TRADE SHOWS. ARE THEY WORTH IT?

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As a designer in my early years and a brand builder over the last 15 years, I’ve visited many trade shows in my time. I’ve sourced fabrics, yarns, manufacturers, even a client or two, during my casual chats and of course, trend prediction. They were always bustling with the most important people in fashion retailRead more ⟶

TECH PACK VS SPEC SHEET. WHAT’S THE DIFFERENCE?

So you’ve worked hard to get a new job or start a fashion brand and now you need to make the products you’ve designed. If you’re confused about Tech Packs for clothing and Spec Sheets, don’t worry! In this post I’m going to explain everything you need to know and by the time you haveRead more ⟶

[E BOOK] HOW TO CREATE TECH PACKS FOR FASHION

Since Tech Packs for clothing are a subject that I talk about quite a lot and after doing almost 8000 for clients, I thought it might be a good idea to write a book. Actually, it’s more of a step by step, DIY guide, for people who want to create their own Tech Packs forRead more ⟶

IS REPEATING STYLES CHEAPER, AS YOU DON’T NEED TO SAMPLE & GET PATTERNS MADE?

Question this week from Toodlepip toodlepip “If you have a garment that you want reproducing with different fabrics, should sampling be cheaper as the garment is already a pattern and sample?” The answer is more about what type of fabric you are asking for. If the fabrics are the same or similar, then the shortRead more ⟶

PRODUCTION: WHICH TYPE IS BEST FOR MY BRAND

So when it comes to getting your products made you have lots of options. Choosing the right one can be a little daunting if you’re not sure which one is right for your brand. By the end of this post, you’ll have discovered all of the options you have production and know which one isRead more ⟶

STANDARD OR CUSTOM SIZING FOR MY FASHION BRAND?

So now you’re wondering how to figure out sizes and what measurements to use. Do I go with custom sizes? Do I use standard sizing like retail? Do I tweak them for my product? Do I measure my fit model? All questions I get asked a lot about sizing. So in this post I wantRead more ⟶

ALTERNATIVE CATWALK: PUTTING ON A STATIC PRESENTATION

Fashion brands looking for exposure might be put off by the expense of a catwalk show. But did you know that there are alternatives that are proving more and more popular with even the biggest brands? Would it sound even better if they were cheaper alternatives too? In this blog post I want to talkRead more ⟶

WHY EVERY “NO” TELLS YOU SOMETHING ABOUT YOUR FASHION BRAND.

Have you ever approached a buyer, sent a CV or tried to get some promotion to only get a big fat “No”? It’s frustrating isn’t it. In this post I want to talk about how you can change that into a “Yes” and take advantage of that “No” if it comes to gain some great informationRead more ⟶

THE BIGGEST EVENT OF THE YEAR!

It’s hard enough to attract people to your fashion brand isn’t it. Let alone getting them to buy something. Well what happens when there is a huge event? Something that sweeps a country or even the world? In this blog post, I want to ask if you are taking advantage of these events to gainRead more ⟶