Design – CREATE A FASHION BRAND

LOVE VIDEOS? THEN ASK YOUR QUESTIONS AT 5 MINUTE FASHION BRAND

When it comes to fashion brands, social media is essential to speak to your customers and find an audience that love your products. I’m always talking about developing relationships with customers and finding out who they are and what they are about, to gain a better relationship and therefore more sales. Serving your customer and providingRead more ⟶

[E BOOK] HOW TO CREATE TECH PACKS FOR FASHION

Since Tech Packs for clothing are a subject that I talk about quite a lot and after doing almost 8000 for clients, I thought it might be a good idea to write a book. Actually, it’s more of a step by step, DIY guide, for people who want to create their own Tech Packs forRead more ⟶

STANDARD OR CUSTOM SIZING FOR MY FASHION BRAND?

So now you’re wondering how to figure out sizes and what measurements to use. Do I go with custom sizes? Do I use standard sizing like retail? Do I tweak them for my product? Do I measure my fit model? All questions I get asked a lot about sizing. So in this post I wantRead more ⟶

THE BIGGEST EVENT OF THE YEAR!

It’s hard enough to attract people to your fashion brand isn’t it. Let alone getting them to buy something. Well what happens when there is a huge event? Something that sweeps a country or even the world? In this blog post, I want to ask if you are taking advantage of these events to gainRead more ⟶

THE CHANGING LANDSCAPE. ARE YOUR PRODUCTS COPING?

As a woman who has just got engaged, planning to marry next summer and a trained fashion designer, dress pressure is high! But being a laid back kind of girl, as is my partner, we wanted to get married outside, in the great outdoors. We’re great lovers of Tolkien and wanted to replicate an eventRead more ⟶

LAW: FIT FOR PURPOSE UK

Law and legal issues are some of the parts that are forgotten about when starting a fashion business but are often the parts that cause the most problems and even getting people into a lot of legal trouble. It’s always important to ask a professional for your particular situation or seek advice for your ownRead more ⟶

THE TREND TRICKLE

There are a number of theories bouncing around the net and in books about how fashion trends are formed. But there are only two processes. Something called Trickle Up, where a trend is developed on the “street” if you like. An idea is created by someone, generally in the way something is worn and is thenRead more ⟶

THE 1 MISTAKE THAT ALL TREND PREDICTORS MAKE

So you are probably saying to yourself [if you are a trend predictor] that either you don’t make mistakes, or that there can’t be many. Well of course when you are starting out there will always be a few but these things can be tuned over time. Eventually you’ll learn where to look, what not toRead more ⟶

TRICKLE DOWN THEORY

The Trickle-Down Theory (Veblen, 1899 & Simmel, 1904): fashion is a process of emulation by which new fashion passes from the upper class to the lower and in their descent, fashions are vulgarized and a new fashion cycle starts….. Now at the time this quote was written, we’re talking about the turn of the 20thRead more ⟶

DRESSMAKING IS NOT RETAIL STANDARD

I was having an interesting conversation last week with someone looking to start-up a new fashion brand. They had no background in fashion or retail, which is quite common and actually not as big a problem as many people imagine. To get started, they chose to learn how to make clothes by going to dressmaking classes.Read more ⟶

THE MISTAKES M&S SHOULDN’T BE MAKING

Some years ago I was designing a range for M&S (Marks and Spencer) and I noticed a number of things that I thought were strange. This year their financial report shows that their profits have been down for the third year running, which comes as no surprise to me. It’s tempting to link the slumpRead more ⟶

WHAT DESIGNER SHOULD I CHOOSE? CHEAP OR EXPENSIVE?

So what designer should you choose? This is a great question, and one that most people would answer with ‘’the cheapest’’. If you are looking to start an idea or you’re developing an existing fashion company, cheaper makes sense on the surface. Maybe you’re tight on money or you already have a concept for your fashionRead more ⟶

FASHION TRENDS ARE KEY TO YOUR SALES

Being from London, my fashion life and work has been consumed by fashion trends. As a designer, 70% of my time is focused on what trends are being forecast and predicted all over the world. This is important because if the trend predictions are wrong, then the designs are wrong. If the designs are wrong, then thereRead more ⟶

5 BASICS OF TREND PREDICTION

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To start the journey of learning how to predict trends, we should always start with the basics. Trend prediction relies on five ideas that work together to produce an overall trend per season: Colour Themes Shapes Key Events or Social Movements Social Customs or Target Market Each of these five trends can be predicted on their own, but some researchRead more ⟶